10 Free SEO Tools You Should Be Using

There’s 100s of Free SEO tools out there that will help you achieve positive results in your search campaigns? Here is a list of 10 SEO tools that you should be using and they are Free!

Ahrefs Free Backlink Checker Tool

With the Ahrefs Free Backlink Checker Tool you can see the top 100 backlinks to any website or web page for free. You can also see the five most linked-to pages, most common anchor texts, and the total number of backlinks and referring domains. The tool also shows you the Domain Rating (DR) and URL Rating (UR).

Remember it is quite limited when compared to the full version, but you can still get lots of value from it for free.

Answer The Public

Answer The Public is a free search query data visualisation tool. This is a great tool for content writing and keyword research. It presents keyword suggestion/predictions visually. Simply enter a keyword and you will be presented with questions and prepositions related to that search term.

Not sure what content to create, use it to generate ideas about what topics to write about.

Google Analytics

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Measure the results of your individual marketing campaigns in real-time which allows you to review what is working well and what you can improve on. Monitor the source of your traffic, view goal conversions etc. This Free SEO tool is used by 9/10 SEO professionals.

Google’s Pagespeed Insights

Google’s PageSpeed Insights is a free tool that you can use to measure the performance of your website on both desktop and mobile devices. It analyzes the content of a web page, then generates suggestions to make that page faster.

Google’s Mobile Friendly Test

Test your website to discover if it is mobile friendly with Google’s free mobile friendly test.

Having a mobile-friendly website is now critical to improve your online presence. Google now uses Mobile-first indexing predominantly so if your website is not mobile friendly it could hinder it’s performance on SERPs.

Google Search Console

The Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results. You can see what issues are affecting you website and you can use console to correct them.

Keyword Density Analysis Tool

The Keyword Density Analysis Tool is a free seo tool that lets you analyse a webpage’s keywords. You can use it to see how well your keywords are distributed across the page.

Alternatively, use it to find out what keywords your competitors are targeting on their pages.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a free website crawler that lets you crawl a website’s URLs.

Use it to find analyse Titles, Descriptions, H1s of your website. You can discover which ones are missing, duplicated, over the Google character limit. Find broken links on your website.

The Free version lets you crawl up to 500 URLs.

SEM Rush

SEMrush is an SEO tool that you can use for keyword research, backlinks, track rankings for your website and those of your competitors.

Use the popular Keyword Magic Tool to discover new keyword opportunities. It provides detailed stats on keywords including; search volume, trends, keyword difficulties plus many more.


Neil Patel’s free keyword tool. Find 100s of long tailed keywords with this awesome tool.

Just like SEM Rush, important keyword metrics such as volume, competition, and even seasonal trends are available for each search term.

It fetches data from Google Keyword Planner, Google Suggest, Google Analytics and Google Search Console.

There are many other Free SEO Tools that I have not included in this list that most SEO pros swear by. Which ones do you use regularly that I have left out? Comment and let me know!.


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