What exactly is SEO Friendly content? Content that is optimised for both search engines and users to attract traffic.
Well-optimized, high-quality content is essential to improve your chances of ranking higher in search results. In this article, I will share some tips for writing SEO Friendly content that will rank better in search engines.
Keywords Influenced Content
Identify keywords related to your topic and create your content influenced by these keywords. There are many keyword tools you can use for your keyword research such as ubersuggest, Answer the public, Keyword Shitter etc.
Use your keywords in your title, meta-tags and within the body of your content. Be mindful of overusing keywords as most users are becoming more and more aware of keyword abuse, and will view the content as produced for the search engine rather than them. Keyword stuffing is strongly against Google guidelines.
Rather than repeating keyword or keyword phrases many times in the content, think about where you can place them and how prominent they are.
Write High-Quality Content
One of the best ways to grab people’s attention is to write useful and engaging content that is relevant. Search engines such as Google will reward websites with high quality and relevant content. So if you want more exposure, write content that is unique, original and informative.
Think about your target audience and the industry you want to target in order to get real people reading. Put yourself in the shoes of your audience and look at what people are searching for, questions they are asking, problems they need solutions for.
Ensure your content is void of any grammatical errors or typos as your credibility could be affected by the accuracy of your content. Triple check your content before you publish.
Remember, the best way to get people to read and engage with your content is to write content that is useful and entertaining
Use Headers and Sub headers
Use headlines or sub headers in your content to provide structure and organisation. People are more likely to find the content easier to read and skim through and therefore more likely to share the content.
The header is very important for search engines. When crawling your website, they will know what your page is about and will help users decide whether it is something they want to click and read. When choosing a header for your article or page, think about what users will be searching for and how you can answer their search query.
Optimise Your Images
Images are essential in making content interesting and shareable. They generate a great amount of traffic from image-based search engines. Use relevant images within your content and ensure they all have the alt text attribute. By adding the alt text you are informing the search engine what the image is about. This also helps users that are visually impaired as their screen readers will read out what the image is.
Optimize the size of the photos so that they are as small as possible without sacrificing their quality. Large pictures will slow down the page’s loading time and this will affect your website’s loading speed. Users tend to get frustrated when waiting for content to load and will end up leaving the site leading to a high bounce rate.
Make Content Link Worthy and Shareable
Great SEO content tends to get a lot of backlinks and this is one of the metrics search engines look at when ranking content. Make your content link-worthy by implementing internal linking. Internal linking enhances the user’s experience. By having links linking to other content on your site will encourage more people to spend time on the site and visit other pages.
Users who have had a good experience on your site may possibly share your content with others using email or social media. The more people that share the content, the more people are going to eventually see it, and the more people who see it, the more visitors you’re going to have. Google takes into consideration the number and quality of social shares and links so it will deem your content important.